Crossfit Hoboken Billboard
This billboard is a series of 2. We set up a photo shoot with our client to capture the uniqueness of their facility, staff, and what they have to offer. The concept which we developed for this billboard was based very much on context. It was placed near the Lincoln Tunnel in New Jersey just outside of New York City and also on a major commuting route further into NJ from Hoboken. Our goal was to capture the attention of daily commuters who follow the same routine day in and day out, and also may have a mundane gym experience, to feel like they could really transform that experience into something exciting and thrilling. They could experience empowerment, competition, and feel more alive when they attend this Crossfit. Since Crossfit is composed of franchises, each gym is very different from the next, but the overall Crossfit concept is the same. A lot of people have realized that Crossfit has been trending over the years but not really understood why. We attended classes, and participated in the work outs, understood the product and service and developed the branding that captured that concept in all of their marketing materials.
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